Visibility and Rankings
One of the foremost and necessary functions of SEO is increasing visibility, which makes very easily accessible your service or product to users. Visibility is directly associated with your ranking.
The prospects more likely do their researches and click the websites which are shown to primary search engine result page (SERP). As best as your SEO efforts, the upper your ranking and therefore the higher your visibility, that is very necessary as quarter of web users never click on pages other than primary SERP.
Increasing web traffic is one of the very important goals of SEO, and as a consequence it increases your visibility and rankings. According to facts,almost 33% of clicks always go to primary search page and 75% of all clicks dedicate to first five listings.
So, by using best SEO practices,you can represent your websites on the top search listing, which directly belongs to your business profile and eventually, you can maintain your best website ,ideally, at the first number in search.
The concept of authority is comparatively new in SEO, but it is too much important for web users nowadays .Authority means that your website is trustworthy, top quality, relevant, and has something valuable to offer to users. The higher your ranking is directly proportional to the more authority your site has, and therefore the more prospects can easily trust in your business and site.
Creating a far better visitant expertise
Another reason SEO is vital is as a result of all the time you generate great
content and optimizing your website with on-page SEO improves the usability of your site, and this creates a seamless and positive client experience.
For example, to form your website responsive, SEO makes it usable for all of your mobile users as well as laptop or desktop users. Similarly, by increasing your page load speed, ,you’ll minimize bounce rate and encourage users to spend longer on your website. Almost 50% of users expect a page to load within two seconds, and therefore the longer is the load time, the higher the bounce rate and therefore the lower your conversions.
In the end, the ultimate SEO goal is that it can help you to achieve many of your business objectives. SEO may help to develop better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you an edge over the competition, and increase conversions, which means more sales, more loyal customers, and more growth for your business.